Hello, I'm Rachel. I'm a Content Writer and VA for Heart-Centered Female Wellness Coaches and Entrepreneurs.

If you’re ready to reclaim your time, energy, and clarity, I take essential, but time-consuming, tasks off your plate and transform your messaging into content that connects, nurtures, and converts. Whether you need behind-the-scenes support or words that reflect the heart of your brand, I help you stay in your zone of genius so you can grow with ease and intention.

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Testimonials from Some of the Amazing Clients I’ve Worked With

Rachel is an invaluable asset to any project demanding top-tier writing skills. An exceptional writer who consistently delivers high-quality work, her deep research skills add layers of depth and insight to her engaging and well-crafted content. She has a unique talent for translating complex ideas into clear, concise text that holds the reader’s attention from start to finish. Her outstanding professionalism shines through in her commitment to meeting deadlines without compromising the caliber of her work. I confidently recommend Rachel and assure you that she will exceed your expectations.

~Walter Akolo -Driving 7-figure revenues with SEO | Editor at the Contact SEO Agency

Hey @Rachel Macharia ! I just wanted to let you know that client emailed me to compliment your writing. He said all of the articles have been amazing. Great work 🙂

~Jess Bilittz, Editor We Write Blog Posts.

Services

Here's How I Help You Grow With Intention

Here's How I Help You Grow With Intention

You didn’t become a coach to spend your days juggling inboxes, writing emails, or researching SEO topics. You built your business to heal, empower, and transform. And that’s exactly what I help you stay focused on.

đź“ť Done-for-You Content That Aligns & Converts

  • Blog Writing & Topic Research: Thoughtful, SEO-informed posts that speak directly to your audience and boost visibility.

  • Website & Funnel Copy: Soul-aligned, action-driving words for landing pages, lead magnets, and service pages.

  • Email Marketing: Welcome sequences, nurture series, and newsletters that build trust and drive results—all in your voice.

đź›  Back-End Support That Creates Breathing Room

  • Inbox & Calendar Management: Keep your schedule sane and your inbox under control—without lifting a finger.

  • Client & Community Communication: DMs, emails, comment replies—I help you stay connected without getting overwhelmed.

  • Content Planning & Scheduling: Your message goes out on time, every time, across all your key platforms.

đź“Ł Visibility Support That Reflects Your Values

  • Lead Magnet & E-Book Creation: Create standout freebies that grow your list and reflect your expertise.

  • Caption Writing & Social Copy: Posts that feel like you—written by someone who gets your voice.

  • Influencer Outreach & PR Writing: Expand your reach through thoughtful collaborations and polished press releases.

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About Me

I solve scattered focus and stalled growth by crafting research-backed, emotionally resonant content that connects deeply with your audience and drives meaningful action.

Hi, I’m Rachel. A content writer and virtual assistant with a heart for women who lead with purpose.

With over 10  years of experience in marketing, media, and client relations, and 5 years as a freelance content writer, I’ve learned that business growth doesn’t come from doing more. It comes from doing intentionally with clarity, consistency, and care.

I specialize in creating research-backed, emotionally intelligent content that sounds like you and speaks to the people you’re here to serve. From blog posts and email sequences to website copy and lead magnets, I craft content that connects, nurtures, and converts (without the overwhelm).

However, I don’t stop at writing. With a strong foundation in SEO, digital strategy and administrative support, I also provide virtual assistant services that helps you reclaim your time, streamline your workflow, and stay focused on your mission.

Before stepping fully into online business, I managed national media accounts and led marketing campaigns for clients like Kenya Airways’ Msafiri magazine, so I know how to tell a story and deliver results. Today, I bring that expertise to women like you—coaches and entrepreneurs who are building something meaningful.

If you’re looking for support that’s strategic, soulful, and aligned, I’d love to be part of your journey.

Virtual Assistant Services

  • Email Management | Data Entry | Meeting Minutes
  • Project Management | CRM & Tech Admin
  • Personal Appointment and Personal Travel Coordination
  • PowerPoint Presentations

My Digital Toolbox

  • Microsoft Office Suite | Google Workspace | Dropbox
  • Canva | CapCut | Adobe Acrobat Pro |
  • Grammarly l SEMrush | Answer the Public | ClickUp